The Brand Atelier Show
Most brand advice chases trends. This podcast builds brands that last.
Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game.
If you're a founder, brand strategist, or creative director tired of being told to "just post more on TikTok," this is your antidote. Every episode delivers expert-level thinking on brand architecture, messaging, visual identity, and the strategic decisions that separate brands people remember from brands people scroll past.
No hype. No shortcuts. Just decades of experience distilled into actionable strategy for building brands with staying power.
New episodes weekly.
Latest Episodes
Special Episode: What the World Saw When It Arrived
What the World Saw When It ArrivedA Fourth of July SpecialHappy Birthday, America.I am not a soccer person. My soccer knowledge comes from two places: watching the hig...
Expert Brand: My Take
I have spent two episodes inside case studies.IDEO. The Expert Brand that taught the world too well and competed itself into crisis. Ogilvy. The Expert Brand that drif...
Ogilvy: What Happens When the Expert Brand Outlives Its Founder
I have loved David Ogilvy my entire career.Not in a casual way. In the way you love someone who changed how you think. Whose books you have read more than once. Whose ...
IDEO: The Expert Brand That Taught the World Too Well
What happens when an Expert Brand succeeds so completely that it eliminates the need for itself?That is not a hypothetical. That is the IDEO story.IDEO built one of th...
The Expert Brand: A Deep Dive
Most people think they know what an Expert Brand is. They point to Simon Sinek. Brené Brown. Lewis Howes.They're pointing at the wrong model.In this episode, Shayne Ma...